Recently we moved our podcast, BobWP eCommerce Show, from interviews to an editorial style. It was time for a change. But in those 142 interviews, there was a goldmine of information. And to be honest, there still is.
Each question and answer has potential. And it’s the perfect way to add to the strategy of repurposing your content.
Of course, when you are doing a podcast, other content ideas will pop into your head and give you more possibilities for blog topics.
Today I’m Talking about the Interview Questions
If you do interviews, as I mentioned, you have a goldmine of stuff sitting right in front of you. A single answer from one of your questions can not only become content worthy of a blog post, but it can also do three other important things.
- Answer that specific question for your blog’s readers.
- Bring a concept to the surface for someone who may not have listened to your podcast.
- Add a bit of SEO juice more on a focused topic rather than the broader topic.
I actually do this myself.
As an example, on our own podcast on BobWP.com, an older post that I did: From Brick & Mortar to Online: How Many Products Should I Sell Online at First?
This single question and answer came from my podcast episode: From Brick and Mortar to Online: Making the Transition with Jonathan Martin
See how that works? The broad concept, a brick and mortar store moving to online, covers a lot of stuff. But there are people who may be asking, and searching specifically for the answer to how many products of their current stock should they make sure and have included in their online store when they launch?
Two Caveats Here, Though
First, we already have transcripts of our podcast audios. If you don’t, you will need to do them manually or have that single answer transcribed. There are a lot of options out there, but for quality and turnaround time, we recommend Rev.com.
Secondly, the answer you choose needs to have enough meat to it. Posts with more than 300 words work best for SEO, so find a long enough reply from your podcast guest— or expand it a little if you need to.
But Wait. What About Duplicate Content?
Ah, yes. Duplicate content: that gray area where we aren’t always sure what we can and can’t do to avoid pissing Google off. Since Google doesn’t really penalize you for duplicate content, it does want help in deciding when it finds it, which one it should rank. To play it safe, I treat it the same as when I have used a guest post here from another site where I had originally published it. I make sure to give it a canonical link. If you use Yoast SEO plugin, it’s easy to do.
Added bonus– this also gives you a chance to include a link to the original podcast for those that want to hear even more. Like a teaser.
So now you have some additional insights into getting even more content out of your podcasts.