Now, when it comes to blog posts, there are tons of ways to repurpose your content. You can make short videos. You can morph it into a podcast, blog series, infographic, ebook, webinar and more. You could even create slides via Slideshare.
With my podcasts, I always look for ways to repurpose them, whether it’s pulling out nuggets of information and creating a blog post, combining a multi-episode series into one podcast, or finding other ideas to repackage them.
But when I first thought of repurposing them for YouTube, since my podcasts are audio only, well, that was another story. I attempted to create a separate file, adding a couple of graphics, etc. But because of the time it took, it was short-lived.
If only there was a way to automate it, I thought. And that’s where Repurpose comes in.
Wait. Do People Really Want a Video That is Just Audio?
I asked myself that question many times. I wasn’t sure I knew the answer, so I asked a good friend, Jason Tucker, who is big on video and really knows his stuff.
And he said, yes. People are used to video. They are on YouTube probably more than anywhere else. It doesn’t matter if the video part is very much. He said that most people will open it on their computer, listening to it while they do some other mundane task, rarely even glancing at the video.
He sold me on the idea.
Repurpose Your Audio Podcasts on YouTube
Repurpose will automatically convert and distribute your podcast across YouTube. That is one feature that caught my eye.
It also works for Facebook Live to YouTube and offers some uploading options such as Dropbox, etc. But for the sake of this post, I am going to show you how I use it for YouTube.
First, you will need to create your connections. Which plan you have with them determines how many connections you can create. For mine, I just have one connection option. You can see that the single input of the podcast can be directed to a few output options. Also, this is connecting to your podcast via your feed, so it’s seamless.
Once you have set up your connection, you will want to create a workflow. First you name it.
Then you select your input type and the connection you have set up.
Now you set your action. As you can see, for YouTube I would obviously set the Convert Audio to Video, but also have the other options of uploading it to a storage service.
From the output, I have chosen YouTube and can also choose a playlist to have it drop in directly into.
Once the workflow is created, it will be listed here. You will notice that I have it set on Manual in the Publish Mode. That means that once the podcasts show up, I will manually choose to process them and send them to YouTube. But if the Automatic is set, two things will happen.
- Any of the podcasts that were pulled in from your feed will automatically start processing and be pushed to YouTube.
- By setting it to automatic, it will also publish them as you publish them on your site.
One note to make: it will always process the most recent one first. So if you are doing it as a batch the first time, it will start with the latest and work its way down.
Of you click on the Workflows settings, you will get all of these options. As you will see, they have some pre-made templates, one of which I chose. You can also pull in an image from your feed, as well as upload a custom template. As far as the custom template, they give you specifications for the file if you choose to go that route. Myself, I wanted simple.
You will also be able to choose which videos are auto-publish. This is good to control as you will note further in this post what you may need to do as far as editing the info on YouTube.
There is also a call-to-action text you can add in the description and a link. For my purposes, I chose to add the link to our site where they can read the transcript. So you can get a bit creative with this.
Then there are also some privacy settings and if you have keywords you want to set globally, you can do that as well.
Once your feed shows up, you will click on episodes and it will list all that are in your feed. The number it pulls in will depend on what number you have listed in your feed. For example, I have 100 in my feed via my PowerPress settings, so it shows 100 episodes. Depending on what you are using, just make sure you don’t show so many that it screws up something with iTunes.
As you see, here the first of these have already been published by myself manually.
Now since I do have this workflow set for manual, if I were to click on two of the publish buttons, it would first show that they are queued.
Then they would go to processing.
I was then notified by email that my video was published on YouTube. Going there I can now see my video.
As I mentioned earlier, there will probably be some editing and settings you need to do once it’s published, if you have it publish right away. For example, it pulls in a certain amount of text from the post into the description on YouTube. For me, it was some content and part of the transcripts.
And, as I said before, you may want to also tweak some of your advanced settings once it’s there.
I love how this works. Sure, there are some tweaks that need to be done once it gets on YouTube, but the time saved on production, uploading, etc, is invaluable. If you are interested it giving it a try, you can open a free account and you will be able to post four podcasts.
Automatically Post to Facebook
In this post I wanted to focus on YouTube, but if you want to repost your audio podcasts on Facebook as well, you can even convert them to video and automatically publish them to your Facebook pages, groups, and/or personal profile.
They have some decent prices for a limited time, so you may want to snag it while you can.
Check out Repurpose and give your podcasts even more exposure by building up your traffic on YouTube.